To test this 5-minutes-or-less assembly claim, we bought three IKEA REGISSÖR bookcases and got Business Insider reporter Pam Engel, executive editor Joe Weisenthal, and CEO Henry Blodget to each ...

famous for its flat-pack furniture that requires customer assembly. According to research from Cognition, the IKEA effect describes the increased value people place on objects they have partially ...

IKEA is bringing a new store design to Memphis. The Swedish furniture store will have a ceremony to unveil the store's new ...