在发布了惨淡的第三季度财报后，奥迪宣布推出新品牌，且少了标志的“四环”logo。 11月7日，奥迪正式发布新品牌“AUDI”，首款概念车AUDI E同时亮相。奥迪方面称，这款概念车融合了经典奥迪基因和中国创新。

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