"The Design of Everyday Things" by Don Norman: This classic explores the principles of good and bad design, focusing on ...
As companies try to attract broader, more diverse talent pools, human-centered design could be key. Human-centered design doesn’t start with the product. It starts with the workplace 'You have ...
In his influential book, The Design of Everyday Things, Norman lays out the basic rules of human centered design. The book Change by Design by Tim Brown discusses how we can apply the principles ...
In their 2021 book, “The Human Element,” the duo describe the resistance customers feel toward new ideas and how to overcome it. Schonthal has helped launch companies as an entrepreneur and fund them ...
In an era where artificial intelligence (AI) and autonomous systems are rapidly transforming various sectors, a book by a ...