This leads to an incomplete understanding of the market due to limited direct experience with potential customers. Thus it is essential for entrepreneurs to do market research. However, two critical ...

Most often, unreliable research comes from interviewers ... potential to be a core differentiator in your go-to-market strategy—if you do it right. That’s because it’s a high-impact activity ...

Virgin Media O2's head of research and insight discusses how the company uses customer insight and offers some advice for those starting out ...

If the tale of New Coke is enough to send shivers down your spine, then you know how vital accurate market research numbers are. While Coca-Cola has never admitted to just how much they lost as a ...

Some of the benefits of using social media for market research include: it is cheaper than other forms of research, such as using a market research agency, and can often be free it can save time ...

Another effective way is to do market research. The good news is that more brands are engaging diverse consumers in research to understand more about how their differences impact their experiences.

While not required, certificates from universities and certifications from professional organizations show that market research analysts can do their jobs with expertise and proficiency.

For research to be reliable, it must have a high level of validity. This means that the facts and evidence gathered are accurate. The advantages of having reliable market research data include ...