To calculate ROI, you take the actual or estimated ... investment in 2015 for $350,000. Five years later, it was worth $410,000, which was an ARR of 3.2%. ROI is one tool for determining what ...

If you remember nothing else, remember this: Your CAC (Total Marketing Cost / Total New Customers) is worthless without knowing your CLV ((T x AOV) * AGM) * ALM. Aim for a CLV:CAC ratio of roughly 3:1 ...

Return on investment (ROI) and internal rate of return (IRR) are two important metrics used in evaluating investments. However, each metric is calculated differently and tells a different story.