Here are a few techniques that can help strategic marketing leaders evaluate the right brand partnerships and run brand programs successfully.

While you do want your personal brand to sound professional, it’s important to use language that matches your personality as well. Make it sound natural. This part of creating your personal ...

But your dream clients need to know who you are and what you stand for. When you build your brand the right way, you don't have to change yourself at all. LinkedIn brings in big business.

A personal brand is used for many reasons — in the working world, this includes helping you land a job, build your network, and showcase who you are as a young professional. Personal branding ...

In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code.

But her ardent support of the TOMS brand has much more to do with its karmic promise. Very simply, she feels inspired by and connected to the company's mission and vision—both of which make her more ...

From branding essentials to insights into the latest marketing trends, our Build a Brand series will empower you and your team with in-depth guidance that you can use immediately. This series is ...