Hovis’ 1973 advert Boy on the Bike is one of the rare exceptions to this rule. Set in post-war Britain, the ad tells the story of a boy making his bread delivery at the very top of Gold Hill in Dorset ...

The property is located along Gold Hill, which became famous after appearing in the 1973 Hovis advert A property used in a Hovis bread advert 50 years ago has been restored to its former glory.

The web pages and Instagram post in September, for the Hovis Rustic White, Rustic Granary and Rustic Seeded Bloomer, said the loaves had been “created by our expert bakers using a traditional ...