Warc2 年
Horlicks: When Horlicks skipped the ad and told a story in rural Bihar
Today growth of CPG industry in India is fuelled with rural market penetration. GSK's leading Health Food Drink brand Horlicks is no different. Bihar and Jharkhand were major contributors to the brand ...
pharmaphorum4 天
GSK’s Indian Horlicks sale may fetch over $4 billion
GlaxoSmithKline (GSK) has accelerated the review of its Horlicks business in India, hoping to sell it for over $4 billion and potentially use the cash for Novartis' buy out deal. Bloomberg ...
Business Insider India4 年
The $452 million Unilever-GSK deal had to be changed because India’s love for Horlicks is ...
HUL acquired brand Horlicks from GSK for about $398 million (₹ 3,041 crore) for the Indian market. HUL’s parent company Unilever paid around $54 million (₹415 crore) for Horlicks brand for ...