High Noon Vodka Iced Tea first hit the market in May, expanding the seltzer maker's portfolio with ... are beginning to move in on the lucrative hard tea market, a category that has long existed ...

On convenience store shelves, High Noon Iced Tea will go up against competition the likes of which it has never witnessed before. Unlike the hard seltzer and pre-mixed cocktail categories ...

If you thought the era of hard seltzers was over ... I'm not sure, but either way, it was still tasty, if unexpected. High Noon made a splash when it came onto the market in 2019, presenting ...

West: If we meet our projections this year, High Noon will be the largest spirits brand in the industry. A minimum of 10% of every category in beverage alcohol is premium. We’ve not yet achieved 10% ...

as well as continue to draw in calorie-conscious consumers and fans of malt-based hard seltzers. High Noon is canned at 4.5% abv with 100 calories a serving. “Our hypothesis that consumers were ...