One of the most unlikely marketing success stories of the past decade belongs to the cartoon yellow blob with a butt and a huge case of ennui called Gudetama. It's an egg that hatched but is too ...

Gudetama was created by Amy, a Sanrio designer, as part of an internal character contest in 2013. Inspired by the kawaii food trend in Japan, Amy imagined an indifferent egg as a representation of ...