Bombardier’s new logo is part of a growing trend: naming your logo Brands like Bombardier are adding a trendy feature to their logos: a catchy name. Here's why more logos are following after ...

Marketing research has made it clear how brands grow. They grow by acquiring new ... “When people search Google, they don’t ...

Why? Because there is no agreed definition. They range from the fanciful ‘Whatever your consumers believe it to be’ to the ill-informed ‘It’s the logo’. In my brand management elective we tackle this ...

making the fast-growing Tempe company their official onboarding partner, a new marketing category for the teams. As part of ...

Amazon's ad business is big and growing The people behind the business ... employees turned entrepreneurs are fueling a new wave of marketing and advertising startups. Amazon's competition for ...

Unlike the farmer-managed seed system, seed and pesticide corporate manufacturers are slowly taking away the responsibility ...

Google CEO Sundar Pichai attributes this to the growing use of AI software. Artificial intelligence has also helped YouTube achieve a new revenue record. Investors reacted with delight ...

In this compelling book Alex Edmans argues that there is indeed a problem with corporate behavior but that the solution may be simpler: change corporate purpose so that companies focus on growing the ...

Lauren Passell on finding your audience. If you can't access your feeds, please contact customer support. Thanks! Check your phone for a link to finish setting up your feed. Please enter a 10 ...

The growing cost of elder care is putting an increasing burden on American families. NBC News' Christine Romans profiles one American family dealing with the financial and emotional burdens of ...

Defense Secretary Lloyd Austin stated that the death of Hamas leader Yahya Sinwar presents an opportunity for progress, but Hamas told NBC News that it will only grow stronger in response.

The exception, of course, were Trump’s European allies who were simply ecstatic. Trump’s growing number of European allies and the increase of illiberalism and populism is perhaps the most worrying ...