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Women's Sports Is Paying Off: GroupM Says It "Exceeded" Goal of Doubling Media Spend
Advertisers have bought in to women's sports. GroupM, the WPP-owned media buying agency, says that it has "exceeded" its goal to double the annual media spend on women's sports programming.
Pepsi1y
Amazon Ads and GroupM collaborate on marketing cloud maturity framework for advertisers
Amazon Ads has partnered with WPP’s media investment arm, GroupM ... when there is a clear path forward that can be easily navigated. “Working with GroupM Nexus to unlock the power of Amazon Marketing ...
Business Insider1mon
PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact
NO-HEADQUARTERS/REDWOOD CITY, Calif., Dec. 12, 2024 (GLOBE NEWSWIRE) -- GroupM, WPP’s media investment group, and PubMatic, an independent technology company delivering digital advertising’s ...
Stockhouse1mon
PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact
Dec. 12, 2024 (GLOBE NEWSWIRE) -- GroupM, WPP’s media investment group ... and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) ...