Heineken is elongating its familiar green bottle, hoping a more modern look will help reverse market-share declines. WSJ's Mike Esterl has more details. Photo: Bloomberg.

green bottles also became popular due to a shortage of brown glass. These days, brewers can apply UV protected coats to glass to preserve the taste. Produced by Claudia Romeo More from UK Beer has ...

Green bottles: A risky choice During World ... and are quite convenient for outdoor sessions or gatherings. Your beer bottle ...

Green? Clear? Turns out, this is all done by design — and we're not just talking about aesthetics for marketing purposes. The impact the bottle's color has on the taste of beer is deeply rooted ...