The search giant's Ad Exchange system is used by companies to target people with adverts across the internet. The Irish DPC could fine Google up to 4% of its global annual turnover. "The purpose ...

Following Google AdExchange, the top web SSPs include Index Exchange … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a ...

The search engine company said that starting on Jan. 15, 2025, advertisers offering crypto exchange products and services in the UK will be allowed to advertise if they meet certain requirements. For ...

European Commission executive vice-president Margrethe Vestager said is concerned Google dominates every aspect of the advertising ecosystem The European Commission has opened an investigation ...

The DOJ argues Google used a suite of ad tech products, particularly Doubleclick For Publishers (DFP) and the AdX exchange, to strong-arm site owners and advertisers. Google counters that it faces ...

After fielding complaints, Ireland's Data Protection Commission, which enforces protections for Europe, will examine whether Google's Ad Exchange marketplace handled user data in violation of the ...

In addition, they alleged that Google has a monopoly over the ad exchange market. “One monopoly is bad enough. But a trifecta of monopolies is what we have here,” Department of Justice lawyers ...