new video loaded: Googie, a Futuristic Style of Architecture, Is Endangered Googie architecture is a midcentury design style characterized by dramatic rooflines, pops of color, large glass windows ...

Ashok Sinha for The New York Times That cowboy hat is an example of the architectural style known as Googie (pronounced ghoo-ghee, with two hard G’s), which was popular from the 1940s to the 1970s.