Goldfish didn't just drive sales with "Finn & Friends." It got kid kids to love us. That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture!

(WJW) – Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish® announces a limited-time renaming of its iconic Cheddar crackers to ‘Chilean Sea Bass.’ ...

Everyone's favorite fish-shaped, baked cheddar crackers are all grown up. They really do grow up fast, don't they? Goldfish has just announced that it's embracing its more mature, sophisticated ...

For a limited time, Goldfish crackers will be called “Chilean Sea Bass.” Pepperidge Farm, Inc. hopes the more sophisticated, “adult-sounding” name will help expand its audience as sales of ...

The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its audience to ...