Goldfish, a snack brand, launched a campaign in the US to increase total HHP, increase brand consideration, and increase engagement rate through social channels. We’re long-term subscribers to WARC ...

We had 4 main objectives for this new brand platform: GET YOUNG ADULTS TO BUY MORE GOLDFISH CRACKERS. We had to broaden our appeal and increase household penetration among 18–34 yr olds. Goal: ...