The first F1 Hot Wheels car will launch this year with a unique Hot Wheels livery before a full range of die-cast 1:64 scale models with F1 team paint jobs arrive next year.

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels announced a major partnership with Formula 1 that begins immediately.

Formula 1 recently announced multi-year partnership deals with Mattel, Inc. and luxury brand group LVMH. The post How Formula 1 makes money: partnering with Hot Wheels and luxury brand LVMH appeared first on The Manual.

The #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product line, beginning with a one-of-a-kind collector die-cast drop on Mattel Creations The limited-edition Formula 1 car features a special Hot Wheels racing livery to celebrate the partnership,

Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to create a new range of 1:64-scale die-cast vehicles and playsets starting with a collector-focused model available through Mattel Creations.

A full range of F1 Hot Wheels die-casts is coming, but you can pre-order a limited-edition model with swappable tires starting today.

Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Formula 1 has announced a licensing partnership with Mattel, Inc., the toy manufacturer that owns Hot Wheels. The 2025 Formula 1 cars will, therefore, be made into a Hot Wheels collection. Fans will be able to collect the 1:64 scale cars.

Formula 1 and Mattel, Inc. have announced a new global licensing partnership aimed at creating F1-themed Hot Wheels products, bringing the excitement of racing to a 1:64 scale.