Khairil – stock.adobe.com The rebrand is made to emphasize that the beloved smiling fish cracker is not just for kids, reminding Gen Z and Millennials who grew up with Goldfish that the snack ...

Goldfish crackers, the perennial toddler tamer and lunchbox staple, are growing up. As of this week, the fish-shaped, baked cheddar crackers will temporarily be known as Chilean Sea Bass crackers, in ...

And don’t worry — it’s only for a limited time. The rebrand is made to emphasize that the beloved smiling fish cracker is not ...

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing ...

The beloved Goldfish cracker's new name will temporarily be ... Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too," Goldfish Vice President ...

the website said. “Come back tomorrow at 9 am EST to fish for more Chilean Sea Bass.” The Chilean Sea Bass Crackers are available to buy at ChileanSeaBassCrackers.com. The company teased ...

The Pepperidge Farm snack will still feature its baked cheddar crackers, formed in the shape of a fish with a smile drawn on the side. However, the goal of the rebrand is to show consumers that ...

But only until Oct. 30. Fans of the crackers are being assured the product won’t actually taste like fish. The company says the week-long rebrand of the cracker, manufactured by Pepperidge Farm ...