The other main player is Fever-Tree Light Premium Indian Tonic Water, which marries fruit sugars and botanical flavours with ...
Its first product was Premium Tonic Water, still Fever-Tree's flagship. It blazed the trail that led to the company becoming the world's leading supplier of premium mixers for alcoholic spirits.
Fever-Tree is putting some fizz back into the ... ‘When we started this, right around the world there weren’t any premium mixers,’ he said. ‘We started off not focussing on any competitor... We said, ...