2007, p. 978). Cognitive dissonance is an uncomfortable state, so people try to resolve it by changing one of the two dissonant elements (Festinger, 1962). An experiment by Egan et al. (2007) found ...

In "A Theory of Cognitive Dissonance," Leon Festinger (the psychologist who first described this phenomenon) gives an example of how a person might deal with dissonance related to a health ...

It is the subject of a new theory based on experiments showing that the grass is usually not greener on the other side of the fence and that grapes are sourest when ...

The theory of cognitive dissonance proposes that people are averse to inconsistencies within their own minds. It offers one explanation for why people sometimes make an effort to adjust their ...

The motivational mechanism that underlies the reluctance to be wrong, change our minds, admit serious mistakes or accept unwelcome information is called cognitive dissonance. The theory was developed ...

In other words, which mechanism leads people to deny proven facts? Welcome to the post-truth era. Developed in the middle of the 20th century by the American psychologist Leon Festinger, the theory of ...