Consumer behavior—or how people buy and use goods ... may actually inspire consumer backlash. How does marketing influence what we buy? Created with Sketch. Marketers regularly use psychology ...

Ozempic's meteoric rise has reshaped the landscape of healthcare, retail, and consumer behavior. Its initial popularity as a weight loss ...

How do different colors affect your emotions and behavior? This article will explore ... to make products more memorable and appealing to consumers. In healthcare settings, color can create ...

As a result, consumer behavior is also shifting towards supporting brands that prioritize sustainable practices. In this ...

Ask consumers around the world if it is important to them that the products they buy are environmentally sustainable, and most will say "yes." But ask them to rank the factors that influenced ...

Her research focuses on consumer behavior, with a focus on affect and decision-making. Stijn Maesen is an Assistant Professor of Marketing at Imperial College London Business School. His research ...