Deshpandé, Rohit, and Gerald Zaltman. "A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms." Journal of Marketing Research (JMR) 24, no. 1 (February 1987): ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

Along with inseparability, variability, and perishability, these four characteristics affect the way clients behave during the buying process and the way organizations must interact with them.

An important component of marketing mix, ‘Price’ refers to the value placed on a product. Price of a product will highly depend on many factors including the costs incurred in production ...

The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in ...

On the surface, the greatest factor affecting Earth is sunlight ... and other climate forcing factors. Among the more predictable of these changes are cyclical changes in solar radiation reaching ...

Understanding where industries are investing their ad dollars and the motivations behind these expenditures can significantly ...

Students will gain knowledge regarding the marketing decisions of price, place, promotion, product, develop an understanding of consumer behavior, market research, social and cultural factors ...

Polaris Inc. (NYSE:PII) shares are trading lower on Tuesday after the company reported third-quarter results. Quarterly ...

This is called the 'collision theory'. There are four factors that affect the rate (speed) of a chemical reaction: ...

When reviewing your score, it helps to know what's affecting it, either positively or negatively. These five factors work together ... Last but not least, your credit mix accounts for 10 percent ...

Without enough light, a plant cannot photosynthesise very quickly - even if there is plenty of water and carbon dioxide.