Consumer behavior—or how people buy and use goods ... The effectiveness of sex in advertising likely depends on several factors, including gender and context. Women appear to respond more ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

How do different colors affect your emotions and behavior? This article will explore the neuroscience of color and some fascinating research on this topic. At the most basic level, color ...