Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach. The post Why ...
strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.
That’s because our research shows a focus on lower-funnel marketing activities, at the expense of broader brand building, erodes brand awareness and consideration over time. Our 2021 Brand Resonance ...
Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure ... in improving ROI at each stage of ...