Vedant Deshpande, a thought leader in business growth and marketing strategy, emphasizes the transformative power of aligning ...

Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined ...

But, more than a decade on, we now know that companies that become too seduced by these short-term results will suffer in the long term. That’s because our research shows a focus on lower-funnel ...

The sales marketing funnel is more than just a concept; it’s a critical framework that maps out a potential customer’s journey from discovering a brand to making a purchase. To successfully ...

Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent ... considered ...