All it takes is a little color theory. There are no real rules when it comes to makeup—that’s part of the reason we love it so much. It’s the ultimate form of self-expression; when it comes ...

In a recent Instagram post, the beauty founder shared a detailed tutorial of her go-to eye shadow look for the romantic day.

Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of color to eyelids can ...