Check out the infographic below to see the findings: About the research: The report was based on analysis of the logo changes of 13 major brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, ...

In the early 1960s, advertising and direct mail were aimed at the masses. According to the research in the following Infogroup Targeting Solutions infographic, "by 1967, the term 'direct marketing' ...