The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way. Below is a sneak peek at the great new video. "As On continues ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame ... Elmo playfully clearing up any confusion around On's brand name and ...

With his bright red coat, big orange nose, and wide eyes, Elmo is arguably the most famous of the Sesame Street muppets–but he didn’t always have it this good. Elmo began as an "Anything ...

The ad plays on Sesame Street's famed "letters of the day" concept, as a inquisitive Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street’s Elmo. According to the Swiss athletic brand, the new spot shows ...