Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll.

Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne ...

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A ...