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E.l.f. has launched eight shades of its new Halo Glow Liquid Filter for the ultimate glowy complexion. Here’s why it’s being compared to It Cosmetics and Charlotte Tilbury. I first spotted E.l ...

Joey King talks to Bustle about her new commercial spot with e.l.f. Cosmetics, her makeup routine, and the artists on her ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

But it has since sought to move away from that image, introducing products that it developed itself such as Halo Liquid Filter and Glow Reviver Lip Oil ... recently forayed into Germany and is ...