Beauty stock took a hit last week from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky ...

Joey King stars in the new e.l.f. campaign alongside Lucien Laviscount. The ad puts a hilarious spin on the effectiveness of ...

(Photo: Business Wire) As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is ...

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. “eyes. lips. face. fandom.” which makes its U.S. broadcast debut to an ...

Joey King and Lucien Laviscount star in e.l.f. Cosmetics' new Power Grip Primer campaign about how the $10 makeup must-have ...

As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is talking directly to the ...

Joey King talks to Bustle about her new commercial spot with e.l.f. Cosmetics, her makeup routine, and the artists on her ...

Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power ...