"The enduring value of OOH is that it reaches people as they go about their day—whether commuting, shopping, or attending ...

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

Google has said that its business model aligns with other players in ad tech that also have hooks on the buy and sell sides, ...

Promodome Communications has bagged the comprehensive advertising, marketing, and digital mandate for the first Kho Kho World ...

Student-founded digital advertising platform Caspiot drove $70 million in revenue for client Financiato by offering results-based advertising ...

Understanding your target customer’s Amazon shopping habits and life stages is crucial to effective ad targeting. To thrive in Amazon’s non-endemic ad environment requires two things ...

Elevision’s Niall Sallam shares a snapshot of how the OOH/DOOH industry remains a powerful and reliable form of communicating ...

“We are focusing on retail acceleration backed by effective marketing campaigns ... to dominate with broad-reaching campaigns ...

The New York Times Co. exceeded expectations with its digital strategy but faced print advertising challenges in its latest earnings report.

"These results through 76 weeks demonstrated that upadacitinib, with a favorable benefit-risk profile, was an effective long-term treatment option for adolescents with moderate to severe AD," the ...