A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

This module asks you to think about the properties of various direct and digital media and how they are used, and how they can be applied correctly and effectively in modern marketing. Students on ...

Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing. This comprehensive study underscores direct mail's transformation into a high-value performance marketing channel, ...