Today, digital commerce is a primary business driver for retailers, brands, and distributors. According to an analysis of US ...

In today’s fast-paced digital age, convenience often dictates consumer behavior. With the click of a button, shoppers can ...

Despite the growing interest in mobile-triggered activations such as beacons and other types of location-based technology in-store, incorporating and promoting digital within stores is still a ...

Retail is upgrading to smarter tech and AI-driven software. Interactive digital signage software is perhaps the most diverse tech in retail. There are also digital price tags, AI-powered customer ...

Mobile plays a key role in British retailer Selfridges’ biggest beauty event and issue-raising initiative ever with in-store digital signage and installations. Selfridges’ Beauty Project is ...

Coca-Cola?s tests with a line of interactive refrigerators integrated with augmented reality and mobile technology highlights the need for marketers to round out digital investments with physical ...