You face a classic decision of gathering qualitative vs. quantitative data ... to draw objective conclusions. Quantitative research focuses on statistical analysis. Here are a few ways you ...

That's why getting both qualitative and quantitative research right from the get-go can go a long way. You might wonder: what's the real difference between ... data analysis tools such as ...

Quantitative analysis looks at some of the same factors as qualitative analysis (like revenue and net income) but takes a different approach in their analysis. While a qualitative analyst might lo ...

Based on a phenomenological paradigm, qualitative ... groups. Quantitative research takes on a positivist perspective that social facts with an objective reality have nothing to do with the beliefs of ...