Learn why these differences matter and ... is what can help build brand loyalty in B2B marketing. B2C sales rely on building a positive relationship between the buyer and the brand or product.

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

The segmentation in terms of business (B2B) and consumer (B2C) behaviour is a misleading dichotomy, to begin with. Today, we live in an economy where there is a thin line of difference between a ...

On the surface, there are stark differences between business-to-business marketing and business-to-consumer ... Every one of our prospective customers -- both B2B and B2C -- has not just a tiny screen ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.

And because every B2B customer and prospect is also a consumer, the experiences they have with B2C brands affect their expectations for how B2B brands should treat them. I'm not denying there aren't ...

Coming from a world where brand is the strategic driver, you can imagine my surprise when I stepped into B2B tech to find ...