Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.

Today's increasingly complex life demands more of us than ever. We make thousands of choices every day, but lack of time and "decision-ware" mean that we delay strategic ones for "decision fatigue" or ...

Storytelling may seem outdated in today’s data-driven world, but it builds empathy, fosters collaboration, and transforms ...

Whether you are a researcher, student, policymaker, or industry professional, we invite you to join our community and contribute to the mission of improving consumer financial decision-making. Explore ...

Ethical Decision Making resources provide an introduction to basic ideas in applied ethics, such as utilitarianism, rights, justice, virtue, and the common good. We also look at foundational questions ...

If you bet $10 on Rich Strike to win the Kentucky Derby, you made $800. But that’s not the real lesson for small business owners about this long shot horse’s improbable victory.