Activists have covered the iconic cow statue at Fonterra's Whareroa plant in Taranaki with red paint and hung a "dairy kills" sign from its neck to commemorate Bobby Calf Awareness Day.

The artist has had huge doses of both creative and bovine education, having attended both a school for dairy farming and ... for another person's giant cow statues (or something like that).

Placing a Kamdhenu cow statue in the home invites wealth, health, and peace, and fosters spiritual upliftment. The statue, associated with prosperity and Goddess Lakshmi, brings divine blessings.