Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy ...

Since its 1974 debut in Japan, cute cartoon cat Hello Kitty has comforted millions, and made billions for Tokyo-based Sanrio ...

Hello Kitty doesn’t look her age ... The character also epitomises “Kawaii”, the Japanese term for cute. According to Professor Joshua Dale, a pioneer in the field of “cuteness studies ...

TOKYO--Hello Kitty turns 50 on Friday ... confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence.

Indeed, the adult market has become a huge part of Hello Kitty’s strategy. Originally conceived by illustrator Yuko Shimizu in 1974 at Sanrio, a Japanese company that specialised in adding cute ...

She says Hello Kitty emerged amid the rise of a distinctly Japanese cultural phenomenon, what's called Kawaii or cute culture. A major expression of Japan's soft power, Kawaii focuses on cuteness ...

In 1974, a 24-year-old Japanese illustrator called Yuko ... along with six other cute characters. However, the Hello Kitty design far outsold the others, quickly becoming Sanrio’s fastest ...

Credit: Naoko Madokoro/Sanrio/Nobuko Burnfield Hello Kitty is a popular Japanese character that celebrated its 50th anniversary this year. We spoke to former Sanrio staff members Naoko Madokoro ...