The secret to repeat business is following up in a way that has a positive effect on the customer ... ideas that can help you develop a lasting relationship. Evangelina Petrakis, 21, was in ...

Canadian insurance giant is leveraging generative AI to personalise customer experiences, transform contact centre workflows and automate underwriting processes Continue Reading ...

But perhaps the factor most important for the continued success of a company is its relationships with customers. Through positive word-of-mouth, those customers may be the champions needed to bring ...

Narayanan, V.G., and Lisa Brem. "Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group." Journal of Interactive Marketing 16, no. 3 (summer 2002): 76–98.

Learn about the rigorous testing framework we've used to rate, review, and compare market-leading CRM software for businesses of all sizes ...

Understanding Customer Acquisition Cost (CAC) is essential for businesses aiming to grow sustainably. It helps companies ...

The airline industry is increasingly prioritizing direct sales, recognizing the importance of owning the customer ...

Customer support—be it one person at a small company or teams of people at multiple locations throughout the world representing a larger brand—is where “judgment day” occurs. A customer could be doing ...

Amber Hill spent 14 years as a medical researcher. She didn't mind the work, but there was one thing she consistently hated: ...

Consumers in the fairly recent past were somewhat tolerant when customer service queries took a long time to be resolved, being quite accustomed to a slow process. The experience of waiting on hold to ...

我们看到的是，个性在社交媒体上非常重要。人们并不一定是追随品牌，而是追随能够与他们产生共鸣的影响者。那些有个性、真实、能够与他们情感相连的人，品牌需要重新思考他们的营销方式。因此，发布广告是一回事，而在社交媒体上建立关系则是另一回事。社交媒体上最强大 ...

As AI makes its way into every corner of our lives, one place we will no doubt be most aware of its impact is in the ...