B2B Customer Promise campaigns are more likely to drive uplifts in brand health measures such as consideration, preference and purchase intent. B2B Customer Promise campaigns also appear to outperform ...

01:54 – Defining a promise to the customer 04:40 – Why are customer promise campaigns so rare? 15:01 – What are the benefits of promise campaigns? 23:48 – Why are promise campaigns so effective? 33:00 ...