Again Ranked #1 in MFP Copier Category in Brand Keys’ Customer Loyalty Engagement Index Photo Jordan Liebman, Senior Vice ...

Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal ...

People keep coming back to these brands. Every year, research firm Brand Keys releases its Customer Loyalty Engagement Index.

Summary: Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line. It can have a ...

As we continue evolving loyalty programs, hyper-personalization emerges as one of the leading trends ... [+] toward sustained customer loyalty. We’ve already seen a significant shift from ...

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...

SAP Emarsys’ new customer loyalty index report, which surveyed more than 4,000 U.S. consumers, aims to provide retailers with a better understanding of the motivations for brand loyalty and the ...

Forrester’s Customer Experience Index (CX Index ... delivers customer experiences that create and sustain loyalty. This index is calculated based on three components of CX quality: ease ...