It will be more natural, more customer-centric and friction-free. And it breaks with the traditional notion that marketers can reach their customers only in linear stages. The funnel—a cornerstone of ...

Instead of thinking of customers as "exiting the funnel" once a deal is signed, marketers should model the entire customer lifecycle in terms of a "Bow Tie" Funnel" to optimize for and sustain revenue ...

What employee engagement can learn (and take) from the customer funnel Should employee engagement be viewed through an HR ...

Rocket CRM, a dynamic customer relationship management platform, announces the introduction of its innovative "Sales Funnel" feature, a tool designed to streamline and enhance the customer journey ...