The answer seems to be a resounding yes, judging by the men of all ages lining ... II star Paul Mescal sports tousled curls framing his boyish face. Perms were a huge money spinner in the 80s ...

Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...

By the turn of the century, permed hair had become a nationwide sensation for all ages, regardless of sex, as men began to perm their hair into ... inevitably give in to the irresistibly enticing ...

Characterized by straight hair styled or permed into one big curl coming ... to have evolved from this desire to have curly hair, with young men using a variety of products to try to achieve ...

Marketed primarily to Black men and women, the Jheri curl was ... then create more of the desired curl pattern with the perm rod rollers. For those with thick or extra-frizzy hair, Vercher says ...