Crown Royal Reserve got a facelift, with new packaging and, finally, an age statement: 12 years, displayed prominently on the ...

Crown Royal, on the other hand, has a signature Canadian maple aroma, reminiscent of the syrup you’d put on your pancakes or waffles. The actual taste, though distinct, also hints at familial bonds.

says Nadia Niccoli, head of marketing, Diageo Canada. A national Crown Royal digital spot in collaboration with Toronto Maple Leafs and starring hockey legend Curtis Joseph will air as part of the ...