During our marketing excellence focus month, Chris Bekermeier shares his six reasons as to why creative pharma packaging will not help the pharmaceutical industry to achieve market excellence.

creative director at Pearlfisher. “There’s beauty in the simplicity of McDonald’s’ iconic menu items. We aimed to find the most special, recognisable and iconic expression of each – celebrating them ...

It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time, whilst heroing the white of the iconic Coca-Cola red and white for ...

For the true energy whisperers, the Large Witchy Candle from Vyrao ($220) is a must. This earthy scent combines orris, thorny ...

We challenged agencies to create packaging fit for the future. Ideas ranged from a refillable ice cream carton ... in current pack designs – from difficult-to-use formats to inappropriate portion ...

High fashion is ditching pared-back logos or integrating them into characterful worlds in the search for something more ...

The Converse By You x Billie Eilish has officially launched, and it’s letting you be the artist alongside the singer’s ...

Taught by working professionals, the curriculum reflects the evolving fashion industry and the forces that shape it. Employ an integrated approach to trend, visual, and consumer research along with ...

But some Vinted sellers are taking it to the next level, by repurposing their rubbish as packaging to send items in. Images from around the world, put together by Bored Panda, show buyers ...

America’s Got Talent viral metal star and 11-year-old shredder Maya Neelakantan joins Testament onstage M&M’s Just Introduced Its First Brand-New Flavor in 2 Years I’m 68 years old and ...

It was meant to be a nod to a folded snowflake cutout, but some folks online dubbed it the Klandle due to its design.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Over the past week, I ...