By creating buyer personas. Buyer personas can be a huge boon to your business—as long as you know what information to collect and how to use it. Here are just a few ways buyer personas can help with ...

Regardless of whether you're a B2B or B2C company, you need to understand your customers ... Hopefully, we've explained why buyer personas are important for companies. If you want to learn more about ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six ...

as many programmatic tactics are best suited for B2B targeting. The advertising strategy process involves determining your target market, creating buyer personas, and then deciding on your media mix.