By creating buyer personas. Buyer personas can be a huge boon to your business—as long as you know what information to collect and how to use it. Here are just a few ways buyer personas can help with ...

Regardless of whether you're a B2B or B2C company, you need to understand your customers ... Hopefully, we've explained why buyer personas are important for companies. If you want to learn more about ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

The combination moves DemandScience forward as a global B2B revenue marketing company with a next-generation account-based experience ("ABX”) platform and omnichannel solutions that enable marketers ...