A stack of bath towels in the bathroom - Didecs/Shutterstock The quest for the perfect bath towel often leads to a tough choice: comfort or affordability? But Costco's Purely Indulgent Egyptian ...

When our toilet-paper supply runs low, I know it's time to go to Costco. The Kirkland Signature bath tissue is one of my favorite household items. Whenever our supply is low, I know it's time to head ...

When our toilet-paper supply runs low, I know it's time to go to Costco. The Kirkland Signature bath tissue is one of my favorite household items. Whenever our supply is low, I know it's time to ...

Savvy Costco shoppers know that the store’s Kirkland Signature bath tissue is a steal at $24.99. The two-ply bath tissue is highly rated and comparable to much more expensive name brands.

Costco has more than 120 million members, and the popular Kirkland Signature brand is a big part of that success. Here are some reasons why.